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用友高级副总裁郑雨林:从支撑到引领 企业互联网时代的I

12月5日-6日,由CSDN、BT传媒合办的“Challenge 2014”技术商业500人论坛在北京富力万丽酒店举行。用友高级副总裁郑雨林分享《从支持到引
12月5日-6日,由CSDN、BT传媒合办的“Challenge 2014”技术商业500人论坛在北京富力万丽酒店举行。用友高级副总裁郑雨林分享《从支持到引领》,他认为IT对企业来说,已不仅仅是支撑和优化,而是引领企业发展和创新。

澳门皇冠体育12YUE5RI-6RI,YOUCSDN、BTCHUANMEIHEBANDE“Challenge 2014”JISHUSHANGYE500RENLUNTANZAIBEIJINGFULIWANLIJIUDIANJUXING。CICIHUIYIJIJIEQIANYANXINGHELINGDAOXINGQIYEDECEO/CHUANGSHIREN/TOUZIRENDENGSHANGYEBIANGEZHE、JUYOULINGXIANJISHUDECTO/CIODENGJISHUBIANGEZHE、YIJIYEJIEZUIJUSIXIANGLIDEYIJIANLINGXIU。


用友高级副总裁 郑雨林

YONGYOUGAOJIFUZONGCAIZHENGYULINFENXIANG《CONGZHICHIDAOYINLING——QIYEHULIANWANGSHIDAIDEITTUBIAN》,ZAITAKANLAI,ITDUIQIYELAISHUO,YIJINGBUJINJINSHIZHICHENGHEYOUHUA,ERSHIYINLINGQIYEFAZHANHECHUANGXIN。TARENWEIQIYEZAIHULIANWANGSHIDAIDECHUANGXINSHANG,YOUHENZHONGYAODESANDIAN:DIYI,LIANJIE,YAOGENQIYELIANJIE,GENKEHULIANJIE,KEHUZHIJIANDEDUOBIANLIANJIEQILAI;DIER,YUNYING,RUANJIANGONGSIDOUSHICHANPINXINGGONGSI,TONGGUOHULIANWANGFUWU,TONGGUOHULIANWANGJINRONGFUWU,YAOBIANCHENGYUNYINGQUDONG,CHIXUFUWUKEHU;DISAN,DAZAOSHENGTAI,ZUIGAOCENGCIDEJINGZHENGSHISHENGTAIJINGZHENG。

以为下演讲实录:

主持人:现在,有请用友高级副总裁郑雨林先生分享一下他对这个问题的看法,有请郑总!

郑雨林:我今天跟大家分享的主题是“从支撑到引领”,我的观点是在互联网时代,我们可能要重新定义IT和企业的关系,在过去,IT主要是支撑我们企业的业务和运营,甚至很多企业的IT只是一个程序。但是,在移动互联网时代,这个关系必须改变,IT可能要引领企业的发展。在很多领域,比如在互联网金融、电商、新媒体领域,甚至在传统的制造业,我们已经看到这个趋势了,今天上午,大家听到了张总讲的怎么用互联网改变传统服装制造业的案例,IT是变革的引领力量,而不是支撑红领业务流程的优化等等。

澳门皇冠体育WOJINTIANZHUYAOJIANGSANFANGMIAN:DIYI,WOMENQIYEDEXINXIHUADAOLEYIGEXINDEJIEDUAN,TEBIESHIZAIYIDONGHULIANWANG、YUNJISUAN、DASHUJU、SHEJIAOZHEIJIGUJISHUBIANGELANGCHAOXIA,WOMENJINRULEYIGEXINDEJIEDUAN。DAJIAZHIDAO,TESILAZHONGXINDINGYILEQICHE,ZHONGXINDINGYILEQICHEZHEIGEXINGYE,ZAIWOKANLAI,TESILABENSHENKENENGJIUSHIYIGEDADEYIDONGZHONGDUAN,ZAIZUODEHENDUOPENGYOUKENENGYETIYANGUO,JIUSHIYIGEYIDONGZHONGDUAN。JINTIANSHANGWU,DAJIATINGLEHONGLINGLINGDAODEJIESHAO,YIJIACHUANTONGDEFUZHUANGQIYEZENMELIYONGHULIANWANGZUOGAIBIANDE,WOQUGUOJITANGHONGLING,WOGENZHANGZONGYEJIAOLIUGUOHENDUOCI,ZHANGZONGDIYICIWENWODEJIGEWENTIWOJIUHENZHENJING,TASHUO,LAOZHENG,NISHUOWOSHIZUOSHENMEDE?WOSHUONIBUSHIZUOFUZHUANGDEMA,TASHUOBUSHI,TASHUOWOSHIZUOHULIANWANGDE。TASHUONIHAIJUEDEWOSHIYIGESHENMEYANGDEYEWUMOSHI?WODANGSHIXIANGYESHIZUODIANSHANG,WUFEICONGB2CDAOLEC2B,TASHUOBUSHI,TASHUOTASHIYIJIADASHUJUGONGSI,TADEGONGCHANGSHI3DDAYINJI,WOMENDOUTINGSHUOGUO3DDAYINJI,ZHANGDAILIBATA3000DUORENDEGONGCHANGBIANCHENG3DDAYINJI,CHUANGZAOLEFUZHUANGZHIZAODE3DDAYINMOSHI,WODIYICIJINZHEIGECHEJIANKANDESHIHOUHENZHENHAN。ZHENGGEGONGCHANGKENENGSANQIANDUOREN,WOQUDESHIQIZHONGYIGECHEJIAN,JIBAIREN,DOUZAISHENGCHANXIANSHANG,DOUZAIHULIANWANGSHANGGONGZUO,MEIYIGEGONGRENDEQIANTAIDOUYOUDIANNAOHUOZHESHUZISHEBEI,MEIYIGEWULIAO、MEIYIGECHENGPIN、BANCHENGPINDOUTONGGUOSHIPINGENHULIANWANGLIANJIE,WOSHENKELEJIEDAOLESHENMEJIAO3DDAYINGONGCHANG,SHI3DDAYINMOSHIDEGONGCHANG,WEISHENMETAZUODEDIANSHANGPINGTAIJIUNENGZHENZHENGSHIXIANDAGUIMO、GEXINGHUADEDINGZHINI?CONGZAOQIYITIANNENGZUO200JIAN,DAOXIANZAIYITIANDAGAINENGZUO2000JIAN,DOUSHIDAGUIMODINGZHI,BUSHIJIANDANDEZUOLEYIGEDIANSHANGPINGTAI,DAZAOLEYIGEZHINENGGONGCHANG。ZAIHONGLINGYEHAO,ZAITESILAYEHAO,WOMENDOUKANDAOLESHENME?YONGHULIANWANGGAIBIANLEYIGECHUANTONGDEXINGYE,WULUNSHIYONGHULIANWANGGAIBIANCHANPINHEFUWUDEBENSHEN,HAISHILAIGAIBIANZHENGGEYINGXIAO、FUWUYIJIGONGCHANGZHIZAOGONGYINGSHENZHICHANPINSHEJIZHENGGEGUOCHENG。

传统行业应从这四个方面进行改变

澳门皇冠体育MEIYIGECHUANTONGXINGYEKENENGDOUYAOYONGHULIANWANGLAIGAIBIAN,HULIANWANGYINLINGWOMENZHEIGEXINGYELAIGAIBIAN,BUJINJINSHIYONGHULIANWANGLAIZHICHENGHEYOUHUAWOMENYUANLAIDEYEWU。

我觉得具体从四个方面改变:第一,让企业真正做到客户主导,不一定是每个企业都做个性化的产品或者服务,而是以用户为中心来构建整个企业流程,这点是很重要的。第二,O2O,刚才,华为的同事跟大家分享了他们的O2O,所谓O2O,很重要的是线上和线下要融合,现在很多互联网公司在下沉,下沉到物流,甚至下沉到工厂澳门皇冠体育,更多的是传统行业要到线上去,但是,很多传统行业到线上去,我觉得不是简单的理解为线上和线下两个渠道,我觉得融合很重要,我最近接触了很多汽车行业,他们也在做O2O,我觉得这是一个巨大的改变,传统汽车的营销都是通过4S店,汽车厂商做O2O,这意味着什么呢?在国外,宝马、奔驰都在改变营销模式,在城市中心建一些体验店,在郊区做一些试驾的体验中心,对传统4S店是一个变革,传统4S店可能更多的变成服务中心,O2O以后,整车厂可以直达消费者,红领在全国没有一家门店,过去几年,做服装的全在铺门店的,有几千家门店的,甚至有上万家的门店,现在门店不好做,都在收缩和倒闭。张代理一个门店没有,只有一个体验中心,在他的体验中心,可以体验,也可以下单,但是在体验中心不可以买东西,你只能在体验中心下单和体验,只是体验中心,而不是建很多门店,服装行业如果O2O的话,门店下一步怎么变革、怎么重组也是很关键的。对传统行业来说,O2O不是一件简单的事情,怎么把线上和线下融合起来,这是关键。

第三,数据,对每一个企业来说,数据都越来越重要,我说的数据不是指企业内部的一点点数据,占的比重可能很少,但是,那些数据很精准,也比较重要,你的财务、进销存、物流这些信息,我们要开发的更多数据可能都在企业外部,企业的经营、生产等很多活动都可以数据化,这些数据怎么分析、怎么开发利用变得越来越重要,互联网公司的数据是最大的资产,接下来我们传统行业也是一样,数据可能变成最重要的一种资产,这是很重要一点。第四,生态圈,在新的时期,在移动互联网时代,怎么构建一个新型的生态?这也是很重要的。

引领企业的变革和发展的四个重要方面

澳门皇冠体育WOMENZAIZUODEYOUHENDUOXINXIZHUGUAN,CONGXINXIQIYEHUADEJIAODULAIKAN,CONGZAOQIDEBUMENJIDEDIANSUANHUAJIEDUANGUODUDAOQIYEJIDEZHENGGEXINXIHUAJIEDUAN,XIANZAIJINRULEXINDESHIQI,WOJIAOZUOQIYEHULIANWANGHUAJIEDUAN,CONGITJIAODULAIKANZHEIGESHICHANG,WOMENJUEDEZHEISHIYIGEJUDADESHICHANG,DANGRAN,TIAOZHANYEHENDA,RUGUOSHUOZAOQIDIANSUANHUADESHICHANGSHIBAIYIJIDESHICHANG,ERPJIEDUAN,CHONGQILIANGSHIQIANYIJIDESHICHANG,DANSHI,JINTIANQIYEHULIANWANGHUA,JIWOMENDAILAIWANYIJISHICHANGDEJIHUI,ZHEISHIGEJUDAJIHUI。DANSHI,ZHEIGESHICHANGYESHIHENYOUTIAOZHANDE,WEISHENME?YINWEIZHEIGEJIEDUANQIYEDEXUQIUQISHIFASHENGLEHENDUOBIANHUA,ITDUIQIYELAISHUO,YIJINGBUJINJINSHIZHICHENGHEYOUHUA,ITSHIYINLING,YINLINGQIYECHUANGXIN,YINLINGQIYEFAZHAN,WOZHISHAOKANDAOYOUSIFANGMIANTEBIEZHONGYAO:DIYI,ZAIHULIANWANGSHIDAI,QIYEHULIANLE,QIYEGENTADEKEHU、HUOBANLIANJIEZAIYIQI,YUANGONGHEYUANGONGZHIJIANSHILIANJIEZAIYIQIDE,QIYEHEKEHUXINXISHIDUICHENGDE、TOUMINGDE,WOMENYAOZHUAZHUZHEIGEBIANHUAYINLINGQIYEDEBIANGE,SHOUXIANCONGLIANJIEZHESHOU,ZHEISHIDIYIGEDADEBIANHUA。

DIER,WOQIANMIANTIDAOSHUJU,WOMENDEQIYERUGUOBUHUILIYONG、KAIFAHEJINGYINGSHUJU,WOJUEDEQIYEKENENGHUIZAIJINGZHENGZHONGCHUYULIESHI,XIANZAIDALIANGDESHUJUZAINEIERNI,BIRUKEHUDUINICHANPINDEDIANPING,KEHUDEGEZHONGFANKUI,DOUKEYICONGHULIANWANGSHANGJISHIDEDAO,DANGRAN,XIANZAISHUJULIANGHENDA,KENENGYOUHENDUOSHILAJI,WOMENZENMECAIJI、GUANLI、FENXIHEYINGYONGSHUJU?ZAIZHEIFANGMIANWOMENMIANLINZHEHENDADETIAOZHAN,RUGUOWOMENLIYONGHAOLESHUJU,WOJUEDEJIUNENGYINLINGQIYE。

第三,所有企业都以客户为中心,或者客户主导企业的发展,这是IT的挑战和机会。最后一点也特别重要,我们要以员工为中心,在互联网时代,怎么提高员工的潜能和效率,一方面变得更加容易了,另外一方面,挑战也很大,我们的CIO在移动互联网时代如果从以上四方面引领我们企业的变革和发展才是企业互联网化最关键的、最重要的内涵,只有这样做才能真正让IT引领企业的发展,而不是用IT支撑原来的业务流程,在互联网时代,我觉得企业没有什么退路,所有企业都要创新、都要互联网化,这正是我们IT的机会和挑战。

企业计算架构重构的四点考虑

澳门皇冠体育ZAIHULIANWANGSHIDAI,JINTIANWOMENQIYEJISUANDEJIAGOUDOUYAOZHONGGOU,DOUYAOFASHENGGAIBIAN。BUJINJINDESHIWOMENYAOYONGYUNYONGYUNJISUANHUOZHEYIDONGHULIANWANG、DASHUJUDEJISHU,BUSHIZHEIMEJIANDANDE,ZAIJISHUJINGYINGJIAGOULI,JISHUZHISHIYIGEHUANJIEHUOZHEYIGECENGCI,QIYEJISUANJIAGOUDEZHONGGOUYAOCONGSIGECENGCILAIKAOLV:SHOUXIAN,QIYEYEWUJIAGOUYAOZHONGGOU,WOMENDEHULIANWANGHUA,YUANLAIHENDUOQIYEKAOLVDEZHISHIQIYEJI,MEIYOUKAOLVDAOSHEHUIJI,DIYIGEKAOLVSHIQIYEHULIANDEYEWUJIAGOU,QISHIJIUSHIXIANSHANGXIANXIADERONGHE,HENDUOQIYEGUOQUDOUSHIYIQIYEHUOZHEYICHANPINWEIZHONGXINDE,XIANZAIYEWUJIAGOUBIANCHENGYIKEHUWEIZHONGXIN,CONGB2CBIANCHENGC2B。HAIYOUYIDIANHENZHONGYAO,JIUSHISHUJU,HENDUOQIYESHILIUCHENGQUDONGDE,WEILAIYAOBIANCHENGSHUJUQUDONG,ZHEISHIYEWUJIAGOUSHEJISHIYINGGAIKAOLVDE。

澳门皇冠体育DIERGECENGCI,SHUJUJIAGOU,XIANZAIQIYESUOYOUDEJINGYINGHUODONGDOUSHUJUHUALE,XIANZAIQIYENENGGOUCAIJIHEGUANLIDESHUJU,JIAODASHUJUYEHAO,JIAOQUANSHUJUYEHAO,QIYELIJINGYINGGUANLIDESHUJU,QIYELIHENDUOXINGWEISHUJU,BIRUXIAOFEIZHEDUINIDECHANPINFUWUDEFANKUI,TONGGUOSHEJIAODEFANKUI,HAIYOUQIYEDEJIAOYISHUJU,SUOYOUSHUJUDOUYAOJINXINGGUANLI,DOUYAOKAIFAHELIYONG,ZAISHUJUJIAGOUSHANG,KENENGHUIYOUYIGEQUANXINDESHUJUJIAGOU,ERQIEHENDUOSHUJUHAIZAIQIYEDEWAIBU,WOMENYOUYIGEQUANXINDESHUJUJIAGOU。

DISANGECENGCI,YINGYONGJIAGOU,DAJIAZHIDAO,GUOQUWOMENDEYINGYONGDOUSHIHENDADEXITONG,WULUNERPXITONG,HAISHIXINGYEJIEJUEFANGAN,YAOHUAFEIHENDUOQIANHESHIJIAN,JIGEYUESHENZHIJINIANXITONGCAINENGSHISHIQILAI。JINTIAN,ZAIYIDONGHULIANWANGSHIDAI,QIYEYEWUDEBIANHUABUNENGRONGRENZHEIDIAN,SUOYI,YAOQIUWOMENDEYINGYONGSHIQINGLIANGJI、SUIPIANHUADE,HENDUODOUSHIYIDONGYINGYONG,HENDUODOUSHIJIYUSHEJIAODE,SUOYI,WOMENDEYINGYONGJIAGOUYEYAOFASHENGHENDAGAIBIAN,YINGYONGDEBUSHUFEICHANGFANGBIAN、FEICHANGKUAIJIE。

DISIGECAOZONG,JISHUJIAGOU,WOJUEDEZHEISHIZUIRONGYIDE,YUNJISUANYEHAO,DASHUJUYEHAO,ZAIJISHUSHANG,WOMENQIYEYIJINGHENCHENGSHULE,WULUNGOUJIANYIGESIYOUYUN,HAISHISHIYONGGONGYOUYUN,HENDUOJICHUSHESHIDOUYIJINGHENCHENGSHULE,QIYEDEJISUANJIAGOUYAOFASHENGJUDADEBIANHUA。DAJIASHUOHULIANWANGGONGSIDOUSHIANZHAOZHEIYANGDEJIAGOUGOUZAODE。SHIJISHANGCHUANTONGXINGYEYEYIYANG,WOYEKANDAOHENDUOCHUANTONGXINGYEZHONGDEQIYEYEXIANGXIANGHULIANWANGGONGSIYIYANG,CONGJISHUDICENGKAISHIJIAGOUQIYEDEHULIANWANGHUA,BIRUNANFANGHANGKONG,CONGJISHUDICENGKAISHIJIUSHIYONGKAIYUANXITONG,CONGSHUJUKUDAOCAOZUOXITONGDAOZHONGJIANJIAN,GOUJIANYINGYONGJIAGOUHESHUJUJIAGOU,ZUIHOU,YETUIDONGLEYINGYONG,WORENWEIZHEICAIGANGGANGKAISHI,HENDUODAZHONGXINGQIYEDOUHUIZOUJIAGOUZHONGGOUZHEITIAOLU,WOMENDEQIYEKENENGHUICONGWAIBU、CONGHULIANWANGGONGYOUYUNSHANGHUOQUZHEIXIEYINGYONG,GONGYOUYUNSHANGDEYINGYONGJIAGOUBENSHENYESHIXINDEJIAGOU。

要融合发展

ZUIHOUYIGERUANJIANQIYE,WOMENKANDAOZHEIYANGYIGEJIHUIHETIAOZHAN,TAMENBENSHENHULIANWANGHUADELUJINGSHISHENME?JIEHEYONGYOUGONGSIZIJIDESIKAO,YONGYOUZUOLE“3+1”LUJING,SUOWEI3,DIYIGE“1”,WOMENDERUANJIANYAOFUWUQIYEDEHULIANWANGHUA,RENHEQIYEDEHULIANWANGHUADOULIBUKAIRUANJIAN;DIERGE“1”,WOMENYAOFAZHANGENGDUODEQIYEHULIANWANGFUWU,BIRURENCAIDEZHAOPIN、B2BYINGXIAOFUWU、CAIWUFUWU;ZUIHOUYIGE“1”,WEIQIYETIGONGJINRONGFUWU,CONGZHIFUDAORONGZILICAIGEZHONGJINRONGFUWU。HAIYOUYIGE“1”,GONGZHONGFUWUPINGTAI,YAOHULIANWANGHUA,SHOUXIANYAOBAWOMENGENKEHULIANJIEQILAI,YAOYOUTONGYIDEZHANGHAO,YUNYINGQILAIYIHOUJIUYOUSHUJULE,ZHEIXIEJICHUJIUSHIGONGGONGFUWUPINGTAI,ZHEISHIWOMENDELUJINGKUANGJIA。

ZOUZHEITIAOLUDESHIHOU,ZAICHUANGXINSHANG,YOUHENZHONGYAODESANDIAN:DIYI,LIANJIE,WOMENYAOGENQIYELIANJIE,WOMENYAOGENKEHULIANJIE,WOMENHAIYAOBAKEHUZHIJIANDUOBIANLIANJIEQILAI,DANGRAN,WOMENYEYAOLIANJIEZHULIUPINGTAI,BIRUDIANSHANGSHUJUDEJIEKOUFUWU,HENDUOCHUANTONGQIYEKENENGBUJINJINZAIMOUGEDISANFANGDIANSHANGPINGTAISHANGZUOSHENGYI,KENENGYOUJIJIA,DIANZISHANGWUSHUJUJIEGOUFUWUKEYIDATONGQIANTAIGEGEDISANFANGDIANSHANGPINGTAI,HEHOUTAILIANJIE;DIER,YUNYING,RUANJIANGONGSIDOUSHICHANPINXINGGONGSI,TONGGUOHULIANWANGFUWU,TONGGUOHULIANWANGJINRONGFUWU,WOMENYAOBIANCHENGYUNYINGQUDONG,CHIXUFUWUKEHU;DISAN,DAZAOSHENGTAI,WOJUEDEZUIGAOCENGCIDEJINGZHENGSHISHENGTAIJINGZHENG。DIYIJIEDUANSHIFUWUQIYEDEDIANHUA;DIERJIEDUANSHIFUWUQIYEDEXINXIHUA,DAOJINTIAN,TONGGUOWOMEN“3+1”LUJINGKUANGJIA,KAISHIFUWUQIYEDEHULIANWANGHUA。

澳门皇冠体育ZUIHOU,WOQIANGDIAOYIDIAN,WOSHUODERUANJIAN、HULIANWANGFUWUHEJINRONGFUWU,YINGGAINENGZUODAORONGHEFAZHAN,BUSHISHUORUANJIAN、HULIANWANGFUWUHEJINRONGFUWUDOUSHIDULIDE,WOMENYAOZUODAORONGHEFAZHAN,WOJUEDEZHEIZHONGLUJINGKUANGJIAFEICHANGFUHEWOMENKEHUHULIANWANGHUADEXUQIU,YEWEIRUANJIANQIYEDEFAZHAN、WEIWOMENDEHULIANWANGHUAFAZHANZOUCHULEFEICHANGHAODEYITIAOLUJING。

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